Commercial Fundraiser's Solicitation Comments
In Fiscal Year 2012, CharityUSA and The GreaterGood Network of websites generate a total of $2,566,626 for charity. The total amount of contributions received by CharityUSA.com, LLC from the public in FY 2012 was $984,155; 100% was given to charity. The remaining $1,583,471 generated for charity in FY 2012 was from sales of products and advertising.
The GreaterGood Network of websites, owned and operated by CharityUSA, LLC offers the public three unique ways to generate money for charity:
Advertising: With each daily click on our network of websites, visitors are shown sponsor advertising. We give one hundred percent (100%) of the collected advertising fees from sponsor advertising to charity through the non-profit, tax-exempt organization GreaterGood.org. No fees are taken out of the charitable payments for administrative costs.
Direct Donations: Supporters can also contribute directly to charity by purchasing Gifts That Give More through our store. These direct donations contribute 100% of the amount paid by donors to specific charitable programs throughout the world. Again, no fees are taken out of the charitable payments for administrative costs.
Shopping: Supporters can also contribute to charity by purchasing product from our store, including jewelry, apparel and gifts. We pay our charity partners 3-30% of the purchase price of every item sold in our store. The remaining funds generated through the sale of merchandise support the day-to-day operations of CharityUSA, including the original purchase of goods to be sold.
CharityUSA.com, LLC is also one of the largest US importers of fair-trade, artisan products made by rural women from areas of conflict and poverty. We sell products from more than 40 countries and work with charity partners to directly import custom jewelry and other products from artisan cooperatives all over the world. We believe we have a responsibility to provide support for local economies and trade, in addition to aid. In 2012, buyers from CharityUSA.com, LLC visited Guatemala, Peru, Argentina, Columbia, Mexico, Uganda, Zanzibar, Germany, China, India, and Nepal, in addition to sourcing products made in the United States. We are a mission-driven company, and it is our belief that selling artisan products made by rural women is one of the most important things we can do to reduce intergenerational poverty, and has been correlated with improved education for children, reduced incidence of disease, and increased family and community incomes.